Mindblown: a blog about philosophy.

Summary Why marketing collaboration becomes more difficult as work spreads across functions, markets, and external partners Where collaboration usually breaks down in planning, production, approvals, and campaign rollout The hidden operational cost of fragmented collaboration, from duplicated work to slower decisions A practical model for structuring collaboration across planning, asset review, ownership, and governance A…

Summary Why marketing campaign management becomes harder as channels, approvals, and asset volumes increase How campaigns actually move through planning, production, localisation, launch, and optimisation in day-to-day work A practical checklist for structuring campaign management across intake, resourcing, dependencies, and approvals Two numeric datasets you can turn into charts to show how stack sprawl and…

It’s 2026, have you honored your New Year’s resolutions and started implementing better technology into your service business? A solid CRM can make the difference between 2x growth and 4x growth, because the faster you grow, the more you need to build up the infrastructure of your company.  If you haven’t yet and are looking…

Customer relationship management (CRM) software has become an integral part of the world we live in and the businesses we work in. Without solid CRM systems, it’s difficult to run a business effectively in a world that is fully globalized, ever-evolving, and always growing. If you’ve heard of Insightly, you’re not alone; Insightly is one…

When will the autonomous robots be ready so we can use them to clean our houses and shared spaces? For the general population, this is probably a question they have been thinking about a lot quite recently, but for successful cleaning businesses, this might just be a normal step in their embrace of technology. Technology…

In the world of manufacturing, margins are incredibly important, and there is nothing better than increasing margins with incremental improvements in efficiency. One of the best and easiest ways to accomplish this is to ensure your equipment is operating at peak performance through overall equipment effectiveness (OEE). OEE is an important equation, and an OEE…

Work orders are not exactly the most glamorous thing in the world, but they are a very important element of keeping your business running, because they document how you are earning income in the form of work. Most of the time, employees and teams waste time trying to figure out what’s happening when work order…

Dubai is one of the hottest and most promising real estate markets in the world, but why is that exactly? Is it because of its geographical location, perched between Europe and Asia? Is it because the tax situation is better than the home countries of most expatriates? Is it the quality of life? There are…

Auctions are one of the greatest products of modern-day capitalism that we have, and when it comes to real estate, there is nothing more thrilling than getting an “off-market deal” for the same price. Real estate auctions are quite common in the Anglo world; think UK, USA, and Australia. In Dubai, they exist, but it’s…