7 Most Affordable Video Explainer Agencies

These days, with all of the technology and generative AI tools out there, it’s not hard to find a company or agency willing to create explainer videos based on a topic of your choosing. But can these videos explain quantum physics equations and financial metrics like discount cash-flows, or can they just explain how to put a fence in your yard? And do these explainer videos cost an arm and a leg, or are there affordable options out there? Below, we break down the most affordable video explainer agencies, what they charge, and all that doing video explaining properly entails.

How much do video explainer agencies usually cost?

Just like most things, there is no one-size-fits-all price standardization across the industry; you pay for what you get. There are typically 3 tiers to pay attention to in the world of video explainer pricing.

What makes a video explainer agency affordable?

When we do our due diligence on “affordable” agencies, we aren’t just choosing the lowest price possible. If that were the case, then all of these agencies would be based in India or the Philippines. Instead, we are looking for price to value ratio. As an industry standard, most video explainer agencies charge between $3,000-$8,000. Most of our selection falls below that threshold, but again, it’s about price to value rather than focusing only on price. Below is a snapshot of what you need to know about the 7 most affordable explainer videos on price to value.  What do they do, what their track record is, and what their pricing looks like.

7 Most affordable explainer video agencies in 2026

Explainer Video Agency (EVA)

This agency stands out for upfront pricing, with a published entry point of around €1,150 (roughly $1,200) for a 60-second explainer, plus clearly defined add-ons for extra runtime. They are some of the most transparent out there, making it easy for smaller teams to budget and plan.

B2W

B2W offers explainer video packages starting at about $2,000 for a 60-second explainer video. They frequently work with SaaS and tech companies, and some consider them to be a top  SaaS video explainer company.   Their videos tend to focus on clear product messaging rather than heavy visual effects. For startups, this can be an ideal fit as it doesn’t wreck the budget up front.

Wyzowl

Wyzowl starting prices for explainer videos start from around $2,500, so one of the higher ones on this list, but still low compared ot industry standards. While they are not the cheapest option available, their process is well established and predictable, which reduces risk for teams that want a smooth production experience.

Gisteo

Gisteo markets itself as a tech video explainer agency. It regularly shares pricing guidance and cites starting costs around $2,500 for a 60-second explainer, with pricing scaling based on style and complexity. They emphasize clarity in both messaging and visuals, which appeals to product-led and tech-focused brands.

Video Igniter

Video Igniter is open about how animation choices impact budget, noting that many 2D explainer videos can stay under $5,000, while more complex styles increase costs quickly. This makes them a practical option for teams working within firm limits who still want professional-grade animation. They are commonly used for product videos, onboarding explainers, B2B marketing,  and other more high value industires that want excellent animation.

Zelios (Package-based pricing)

Zelios uses a package model, with explainer video pricing typically ranging from about $3,900 to $8,900, depending on what is included. These packages often bundle scripting, voiceover, animation, and delivery formats, which simplifies budgeting. Although the priciest on this list, the  fixed price option can be great for those who want to avoid any surprises later

Advids (Network-based model)

Advids operates as a production network and publishes starting estimates as low as roughly $1,100, with most explainer projects landing in the low four-figure range. Because projects are handled by different creative teams, quality and style can vary, but buyers gain flexibility in both pricing and creative approach. This model works well for brands testing explainer videos for the first time.

Explainer agency video pricing: How it’s usually structured

Product video cost vs. animated explainer video cost

Product videos are inherently different than explainer videos. The difference lies in the name; one is used to showcase a product, and the other is used to explain concepts. With products, the actual product itself needs to take front and center, as that is the entire point of the video. This means that they shoot with real footage, which is much cheaper than animation. Furthermore, due to the narrative and storyline associated with explainer videos, the script/storyboard is also pricier.  For this reason, product videos generally cost around the 1,500-5,000 dollar range, where explainer videos will cost 3,000-8,000 on aggregate. Remember, this article is about the most affordable expaliner agencies, not the median price of the industry as a whole.

Bottom line: Video explainer agencies are kind of a black box, but be diligent

Video explaining agencies come in all shapes and sizes, with some being pricy, and some seemingly affordable. But are they really affordable? And does that sacrifice quality? The truth is, you need to look at the final product before you commit to any of them, so it’s important to be diligent with their process. What’s the script-writing process? Do they write themselves, or do they use AI? How are they animating the videos, and what does the finished product look like? Although we can derive the pricing from what the agencies list in the public domain, how they produce the video frame by frame is a bit ofa black box. For this reason, and this reason alone, be as diligent as possible when analyzing which agency to choose for your explainer video.